i tried to get out into the real world outside of washington d.c. as much as possible to speak with entrepreneurs and people who are trying to figure out how do you pay for all this. consumers still want quality scripted programming and that cost a lot of money to produce. and there are two ways to fund that. advertising and subscriptions. a must for the market hasn't figured out a way to fund that. so if consumers continue to want.com is going to be interesting to see how the market evolves. nobody really knows how the story will and appeared were sort of in the adolescent video competition in internet -- the online world in terms of what services and content will be available. so in the adolescent that can be an awkward quirky time. you're not sure if it's going to be a beautiful swan or an ugly duckling or whatever the case might be. i think a lot of folks in this space are trying to figure that out. and what we should do from a government policy perspective is to allow as much freedom as possible for them to experiment and make sure that there i